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Tweaking our business model to bring you MORE STUFF!

(That’s tweaking NOT twerking.)

Starting today, we are changing pre-order items to special orders.

OOOO! Exciting! What does that mean?

Pre-order deals were intended to be a one time thing before the item is ordered.

Special order deals will last forever!

Awesome! But why?

This is going to make my life easier, and help the company grow. As we grow, we’ll be able to keep more and more items in stock for your instant gratification.

So to sum up, YOU get:

A bigger selection of clothing sizes up to 28/30.

Discounts on items that you have to wait for.

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Win a Pair of Skeleton Horns!


Enter now and win these amazing horns from MonkeySheeps on Etsy!

One winner will be drawn from a hat and announced at 3PM EST Sunday.

How to Enter:

Fill out OUR FORM on the SurveyMonkey website before tomorrow (Sunday 9/7/2014) at 2PM EST.


Fill out the form below with your first name and email address before tomorrow (Sunday 9/7/2014) at 2PM EST. (Your contact information will ONLY be used for the purposes of the raffle.)

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

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Modern Valkyrie: Geri Iannaconi

01_momI knew who the first Modern Valkyrie would be as soon as I started thinking about the project. I chose one of my personal heroes. She’s an advocate for arts in education that I’ve know for a very long time. She was my very first art teacher. She taught me how to draw, that oil paints were not for kids and that Playdough doesn’t get used over rugs.

I’ll never forget her critique of my first installation piece. I called it Twine Spider Web Covering The Entire Backyard. She told me I just had to make sure my father could get out of his car and to the back door.

If you haven’t figured it out yet, our first Modern Valkyrie is my mother, Geri Iannaconi.*

What she fights for:

A world where the arts are valued as much as other disciplines and used as an educational tool to keep learning fun.

Where she’s from:

Geri was raised in Union City, NJ, but has lived in Bergen County for 30+ years.

For the past 14 years Geri has been the Director of Marketing & Performances for Arts Horizons, a non-profit organization that brings art programs and assemblies to school. Arts Horizons works with visual artists, dancers, musicians, storytellers, etc. to develop their own brand of enrichment programs.

Before that, she was the Arts in Education Chairman for the NJ PTA and the Cultural Arts Chairman for the Bergen County, NJ PTA.

She’s a visual artist and her most notable works are oil paintings. In the last few years she has also been rediscovering her love crochet and taking water color classes.

Geri has three artsy daughters: a crafter / entrepreneur (that’s me), a dancer and a musician. There are rumors that she’s married to a talented piano player, but there are no witnesses to confirm that fact.

Her superpower:

Networking. Geri is comfortable making friends everywhere she goes, and as a result she knows everybody. Or will. Eventually.

Her Achilles heel:

Caring too much. And cats are her Kryptonite.

Her weapons:

Being open and friendly and listening to people’s needs.

Her heroes:

Her three AMAZING daughters.

* Most entries to the gallery will be interviews, but my mother just announced her retirement and I wanted to surprise her.

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Grand Opening Schedule

All weekend, Friday 9/5 Through Sunday 9/7

Giveaways, while supplies last:

  • All orders get a small free gift from Valkyrie Apparel.
  • Orders of $50 or more get a medium bag of schwag from our sponsors.
  • Orders of $100 or more get a large bag of schwag.

We’ll also be posting amusing videos, images and just for fun trivia questions.

Friday at 11am EST: Virtual Ribbon Cutting

Friday at 3pm EST: New T-Shirts Added to Site

Saturday at 11am EST: First Addition to Modern Valkyrie Gallery

Saturday at 3pm EST: Win a Pair of Skeleton Horns!

Sunday at 11am EST: Sneak Peak at Upcoming Products

Sunday at 3pm EST: Horn Contest Winner Announcement

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Grand Opening Details

I bet you’re wondering just how I am planning to have a grand opening without a store front. Well, the answer is simple: Through social media of course!

On the morning of September 3rd I will post links to the event schedule on Facebook, Twitter and Google+. That way you’ll know what time to watch out for contests and flash sales and giveaways.

We’ve had a number of artists donate prizes and samples, and I have plans to include a little something in every order placed that weekend.

Stay tuned for more exciting details, BUT here’s a secret for anyone ready to shop now. If you look in our left sidebar you’ll see a Share for Savings Widget. If you use that button to share any page from the site you’ll get a 10% off code that you can use RIGHT NOW.

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T-shirts Now Available in OUR Store

I am proud to announce that Valkyrie Apparel has its first deployment of inventory!

Check out our line of t-shirt exclusives.

You may have noticed that I recently created a gift shop on Cafepress. I did that because I had ideas for shirts and I wasn’t finding anything that fit the bill.

Cafepress was a start but there were some drawbacks:

  • I had no control over shipping costs, so I couldn’t offer free shipping for my products.
  • I couldn’t create my own discounts. This meant I was stuck waiting for Cafepress’ coupons.
  • The print costs are really high so I wasn’t making enough per shirt to make it worth the effort.

But then, I found an awesome vendor that would print my designs as you order them without those drawbacks!

I now have full control over the shipping costs and discounts because you can purchase this shirts directly through this site. AND the printing costs are reasonable enough that the profit from these sales will go much further towards providing dressier items in the shop.

As I write this there are several shirts available and more will be added throughout the week. Each of these unisex tees is 100% cotton and available in sizes large through 5x. (6x shirts will be available for special order. Learn more here!)

AND most importantly, to celebrate our soft opening, here is a coupon for 10% off your first t-shirt order: soft10open

This code expires Sunday 7/6 at 11 PM EST.

Happy shopping!

~ Jenn

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Let me introduce myself…

Picture courtesy of Jacki Jacobs Photography
Picture courtesy of Jacki Jacobs Photography

My name is Jenn and I’ve been there, done that. After years of making online stores for other people I’m making one for the target market nearest and dearest to my heart… because I’m not only the owner, I’m also a client!

I’m not a delicate flower or a pretty, pretty princess. I like horror movies, loud angry music and video games. I’ve had short hair since I was 5 years old and have preferred pants to skirts for as long as I can remember. For a good chunk of my young life clothes shopping was like searching for the holy grail. My college essay was even about the hardship of trying on pants. Of course, finding clothing that fits that I also LIKE has been a lifelong challenge. Black with zippers and buckles? YES PLEASE! Pink and flowery? Set it on fire. Now after decades of practice I’m very good at finding what I want and I want to share it with the community.